Every great idea has its day, and for our founder, that day was during a long cycle in the city sun. Pedaling through streets, past the suited men heading to their 9-to-5s and the weekend warriors out on their runs, a thought hit him like a headwind: Why is it so hard to find a sunscreen that works for everyday men? One that doesn’t sting the eyes, leave you feeling greasy, or have you smelling like a tropical cocktail?

With this challenge in mind, the pedals turned faster and the idea of Phantom started to crystallize. It had to be different - invisible on application, no greasy feeling, a formula that defies the sweat of an intense ride or a stressful day, and a distinctly masculine scent.

Enter Phantom: Not just a sunscreen, but a daily companion for every man's skin. It's not just about avoiding the burn. It's about changing the game for everyone who's suffered under the sun with greasy skin and stinging eyes thinking, "There's got to be a better way." Whether you're pushing pedals, pounding pavement, or just heading out the door, Phantom's got you covered—literally. Gear up and go.